Facts & Figures

No single factor has more impact on employee engagement than “clearly defined goals that are written down and shared freely.”

—Deloitte Review, 2015

92%

of surveyed working adults said they’d be more motivated to reach their goals if colleagues could see their progress.
-Wakefield Research, 2016

90%

of experiments in the field confirm that productivity is enhanced by well-defined, challenging goals.
-The Economist, 2015

What People Are Saying

I wish I had this book nineteen years ago, when we founded Google.

Larry Page
Alphabet CEO and Google Cofounder

I’d recommend John’s book for anyone interested in becoming a better manager.

Bill Gates
Founder of Microsoft

I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.

Anne Wojcicki
Founder and CEO of 23andMe

Join the community

Join the community

Get exclusive guidance from John, Ryan, and the What Matters team by signing up for our weekly newsletter, Audacious. You’ll learn week-by-week how to sharpen your OKRs and stay on track to reach your goals.

Get exclusive guidance from John, Ryan, and the What Matters team by signing up for our weekly newsletter, Audacious. You’ll learn week-by-week how to sharpen your OKRs and stay on track to reach your goals.